Sky Bet extends English Football League sponsorship deal
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship deal with the yohaig code English Football League until the summer season of 2024.
The gambling operation is the heading sponsor for the Championship, League One and League Two football departments.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to discourage problem gambling through messaging on t-shirts, which clubs will benefit through more cash.
The bet9ja's welcome offer, which deserves tens of millions of pounds, has actually been in location because 2013.
Sky Bet stated it would be paying 20% more than it has actually done so far to extend the contract from 2019 to 2024.
this promotion code will make the 11-year deal among the longest in expert sport, the company stated.
The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The betting industry has actually been under increasing analysis from the federal government, and from the regulator, the Gambling Commission.
Earlier this year the Football Association, English football's governing body, revealed it would end sponsorship offers with betting firms.
However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.
The money from the Sky Bet deal will be divided among the 72 clubs in the yohaig code English Football League, which covers the yohaig code three departments listed below the Premier League.
The primary executive of Sky Bet, Richard Flint told the BBC's Get up to Money podcast that the English Football League utilized the revenue generated to help them run their daily operations.
He stated: "Without sponsorship from the betting market there aren't a multitude of sponsors prepared to get involved in football."
However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.
One of the findings of the BBC's yearly Price of Football study was that more young football fans wager on games than play the sport.
About 95% of TV ad breaks in live football matches feature a minimum of one betting advert, the BBC discovered in October.
In some matches, 40% of the adverts were for gambling.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gambling as part of the "When the fun stops. Stop" project.
"From the play offs and including next season every t-shirt will have a responsible betting message on the shirt sleeve and we're connecting that into an accountable gambling project starting today, which consists of a television advert and boundary boards at EFL video games," he stated
The "When the enjoyable stops. Stop" campaign is managed by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in action to public concerns about gambling and gambling dependency.
The head of the GambleAware charity, Marc Etches, said that while it invited a commitment to do more to promote much safer betting, "the messaging requires to be much more specific about the risk included than what the betting market currently proposes".
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