SPFL Names Ladbrokes as Sponsor In ₤ 4m Deal

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The Scottish Professional Football League (SPFL) has actually announced that betting company Ladbrokes will be its primary sponsor from next season.

The two-year offer, thought to be worth a little over ₤ 4m, includes rights throughout all 4 leagues and 42 clubs.

While it did not expose any figures, Ladbrokes said the offer was the biggest of its kind in Scottish football.

the yohaig code SPFL has lacked a sponsor given that 2013 when the league was reorganized.

The Clydesdale Bank sponsored the Scottish Premier League up until its contract ended 2 years ago, electing not to restore the ₤ 2m-per-year offer.

Funds from that were divided between 12 clubs.

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The brand-new deal will lead to the Scotland's leagues end up being called the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 at the start of the new season in August.

An "definitely delighted" SPFL president Neil Doncaster told BBC Scotland: "It is the greatest single ever title sponsorship offer of this promotion code nature in Scotland in 125 years of the Scottish Football League.

"So it's extremely substantial, I think, economically.

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"It's an offer across the yohaig code whole of the SPFL - the very first offer of its kind - and all 42 clubs will benefit through the ladder mechanism set out in the rules.

"On all those levels, I think it's terrific news for all clubs in Scotland."

The new deal takes the total SPFL prize-money fund to ₤ 20m.

Next season's Premiership champs will get an additional ₤ 268,000 as a result, with the Championship winners getting ₤ 45,000 more.

At the yohaig code bottom end of the scale, the team finishing bottom of League Two will earn their club an extra ₤ 3,600.

"As much of a financial distinction, there is a pride concern here," said Doncaster.

"To have actually a league sponsored with a business like Ladbrokes - an extremely appreciated blue-chip UK business - who wish to sit alongside you and establish the video game in Scotland is hugely substantial too.

"Everything matters and, if you talk with private clubs then I believe they'll see it slightly various methods.

"But, from our viewpoint, it's an offer that benefits all 42 clubs and adds to the prestige of the league overall."

Doncaster knew that the SPFL had actually received some criticism for the years without a title sponsor.

"It has not been the simplest time to go out and offer a title sponsorship," he stated.

"We are aware of some of the monetary concerns that have actually affected some of our member clubs over that period.

"But the reality is that we have had a variety of big brands who wished to partner with us.

"We have actually had various offers over the duration that we have actually turned down, however the yohaig code clubs' stance, which we think has actually been vindicated, was they wished to wait on the right brand name at the best cash."

Ladbrokes chief executive Jim Mullen included: "We enjoy football so we are thrilled to be working with the SPFL on one of the very best chances in British sport."

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